4K UHD. Vibrant viewing in Ultra high resolution LG UHD TVs surpass your expectations every time. Experience lifelike picture quality and vivid colours with four times more pixel accuracy than Full HD. This isn't just big. It's epic. LG UHD TV combines 4K picture quality with an incredibly large screen to deliver an all-new level of immersion. Blockbuster performance guaranteed. Bring the cinema home. FILMMAKER MODE™, Dolby Vision IQ & Dolby Atmos, and HDR bring you a more immersive viewing experience. Connect with your favourite streaming platforms to access the content you love. Home to all your favourites. Streaming has never been easier. Get all your must-have apps like Freeview Play, NOW TV, Netflix, Prime Video, Disney+ and more on LG’s webOS smart platform. Awe-inspiring drama to every genre Dolby Vision IQ intelligently optimises picture settings based on content genre and ambient surroundings, while Dolby Atmos delivers multi-dimensional surround sound — a powerful combination that produces breathtakingly cinematic results. The director's vision brought to life. FILMMAKER MODE™ turns off motion smoothing while preserving the original aspect ratios, colours, and frame rates. This accurately delivers the director's original vision, so you experience the film the way they intended. Original colours brought to life. LG UHD TV provides vibrant colour and accurate detail with Cinema HDR. Enjoy your favorite films in the same quality as the original with enhanced HDR expression and Dolby Vision. Play like a boss. Jump into the action. Game Optimiser, HDMI 2.1, fine-tuned HDR graphics, and low input lag make gameplay faster and more immersive. The latest gaming specs. 4K HFR, ALLM and eARC meet the latest HDMI 2.1 specifications. These features allow fast-moving content in higher resolution. Giving you a more lifelike experience and a better chance of winning. Quick and easy game setup. Manage all your settings in one place with modes optimised for various game genres: FPS, RPG, and RTS. Control contrast with black & white stabilisation for better visibility. Immerse yourself in the game. HGiG recognises tv performance and picture quality then tunes HDR graphics to provide the ultimate HDR gaming experience. Complete control without delay. LG UHD TVs allow users to take full and instant control of games without delays. Thrilling Sports Experience Feel like you're in the stadium. Bluetooth Surround Ready makes you experience the game as though you're right on the sidelines. And with Sports Alert you'll always know when your favourite teams are playing. Never miss your team play. Sports Alert notifies you before, during, and after games. You'll never have to worry about missing the big plays from your favourite teams, even when you're watching other content. A clear home advantage. Easily connect compatible Bluetooth speakers for a true wireless surround sound experience. All the action sounds richer and more realistic, bringing the big-game atmosphere to your living room. Enhance Your Interior Add UHD to your interior decoration. A slim panel and bezel combined with aesthetic design elevate any interior. Brain that will blow your mind. At the core of LG UHD TVs is the α7 Gen4 AI Processor 4K, a groundbreaking chip that uses deep-learning algorithms to analyse and optimise content. Every adjustment to picture and sound is automatic, so everything you watch is spectacular. Think you know smart? Think again. LG ThinQ is here to maximise your TV experience. Choose your favourite voice assistant and control your TV with your voice with an all new home screen to provide more convenience and control. More like a magic wand. The redesigned Magic Remote has an ergonomic design that's easy to hold, and its point and scroll system allows faster searching. Built-in voice control provides easy access to services, while hotkeys for major content providers give you shortcuts to all your favourites.